The shift from SEO to GEO and why F1RST clients don’t need to worry

The shift from SEO to GEO and why F1RST clients don’t need to worry

For many Search Engine Optimisers in today’s online world, it’s business as usual. SEOs continue to follow strategies in familiar ways, such as good old keywords, link building, and technical optimisation. But there’s something else happening. And it’s huge. Whether we like it or not, we are in the middle ...
21 January 2026 Ralph Stulgies F1RST (Coffs Harbour)
The shift from SEO to GEO and why F1RST clients don’t need to worry

The shift from SEO to GEO and why F1RST clients don’t need to worry

For many Search Engine Optimisers in today’s online world, it’s business as usual. SEOs continue to follow strategies in familiar ways, such as good old keywords, link building, and technical optimisation. But there’s something else happening. And it’s huge. Whether we like it or not, we are in the middle ...
10 December 2025 Ralph Stulgies F1RST (Coffs Harbour)